Hard sell VS Soft sell

Hard sell strategies are aggressive and usually put a high amount of pressure on the client. Other tactics include cold calls, forceful sales letters, and unsolicited pitches. You’re there to sell, they know it, and you know it, there’s no gray area.

-An example is Black Friday


Soft selling focuses on the relationship-building aspect of sales. You don’t put psychological pressure on potential buyers. Instead, you find passive ways to show them that you have the solutions they need.


-Ikea